Full webinars
and a CRM that updates itself

Frontnow · AI for e-commerce
ClientFrontnow
IndustryAI for e-commerce
Focusand a CRM that updates itself

The challenge

Frontnow had growing demand and webinars that deserved a full room, but the data behind them could not keep up. The CRM was patchy and out of date, and there was no reliable way to turn interest in an event into qualified sales conversations. That was hardest in the public sector, where buying takes long and contacts change often.

What Scalantec built

A system that fills webinarsTargeted invitation campaigns that fill events with the right audience, with follow-up before interest cools.
From interest to pipelineEvery registration and attendance triggers a follow-up sequence and turns into qualified opportunities, with the strongest results in the public sector.
A CRM that maintains itselfWe rebuilt the patchy CRM into one enriched, continuously updated source of truth, with fresh contacts, enriched accounts and data that stays current on its own.

The outcome

Full webinars, strong qualified pipeline (especially in the public sector) and a CRM that went from patchy and out of date to fully enriched and continuously updated.

"Scalantec filled our webinars, converted demand into strong qualified pipeline, especially in the public sector, and transformed our CRM from fragmented and outdated into a fully enriched, continuously updating growth system."

Marc Funk · CEO, Frontnow

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