Deduplication
Finding records that describe the same contact or company and merging them into one, keeping the best value for each field. Duplicates split the activity history, put one prospect into two sequences and count the same pipeline twice. Match companies on a normalized domain rather than the name, because "Müller GmbH" and "Mueller GmbH & Co. KG" share one website.
More terms from RevOps & CRM
- RevOps (Revenue Operations)
- CRM (Customer Relationship Management)
- Data Enrichment
- Data Hygiene
- Single Source of Truth
- Attribution Modeling
- Lead Routing
- Sales-Marketing Alignment
- Funnel Metrics
- Data Decay
- Identity Resolution
- Dark Funnel
- Lead-to-Account Matching
Growth without the headcount.
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