Dark Funnel
The part of a B2B purchase that happens where no tracking reaches: peer conversations, Slack communities, podcasts, forwarded posts and DMs. Buyers often arrive at a demo already decided, and attribution credits the last click it could see. A free-text "How did you hear about us?" field on the booking form often contradicts the attribution report.
More terms from RevOps & CRM
- RevOps (Revenue Operations)
- CRM (Customer Relationship Management)
- Data Enrichment
- Data Hygiene
- Deduplication
- Single Source of Truth
- Attribution Modeling
- Lead Routing
- Sales-Marketing Alignment
- Funnel Metrics
- Data Decay
- Identity Resolution
- Lead-to-Account Matching
Growth without the headcount.
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