Market Segmentation

Splitting a market into groups of companies that share traits which change how they buy, such as industry, size, region or the problem to solve. Each segment gets its own message, list and often offer. A segment is real only if its buyers need a different first line. If one email fits all, it is one segment with several names.

Growth without the headcount.

Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.

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