Reply Rate
The share of contacted prospects who answered, counted per person rather than per email sent, so a five-step sequence does not dilute it. It is the clearest read on whether list, offer and copy fit together. Split it by sentiment, though: an angry "remove me" counts as a reply too, and only the positive replies say anything about pipeline.
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
Book a Call