Sender Reputation
The trust score mailbox providers such as Gmail and Outlook keep for a sending domain and IP, built from past behavior. Bounces, spam complaints, spam-trap hits and volume spikes lower it; replies and steady volume raise it. It is never shown directly and damage is slow to repair, so keep cold email off the main company domain.
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
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