The challenge
Bitbond's technology fits many markets, which made focus hard. When anyone could be a customer, the positioning gets vague, campaigns get generic and the sales team spreads itself across segments that rarely close. So the real question was where outreach is worth doing at all.
What Scalantec built
A vertical testing engineInstead of betting on one segment, we ran structured outbound tests in several candidate industries, with the same offer logic and controlled variables so the results could be compared.
Data for the decisionReply quality, meeting rates and deal progress were tracked for each industry, so the team could decide from data instead of debating.
A focus decisionThe tests showed one customer segment that was clearly the most valuable, which answered the question that costs the most to get wrong: where to focus.
The outcome
A highly valuable customer segment identified through systematic testing, and clarity on exactly where to focus growth efforts.
"Scalantec systematically tested verticals to uncover a highly valuable customer segment. They helped us identify exactly where to focus our growth efforts."
Radko Albrecht · CEO, Bitbond
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