ICP (Ideal Customer Profile)
The definition of the company that buys fastest, stays longest and pays most, written as hard criteria such as industry, headcount, region and tech stack. It decides which accounts enter a list at all. Build it from won and churned customers, not from wishes. A criterion no database can filter on is not a criterion.
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
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