SAM (Serviceable Addressable Market)
The slice of the TAM an offer can actually serve today, once you remove the regions, languages, segments and company sizes the product, team or contracts cannot cover. A German-speaking sales team focused on DACH has no French accounts in its SAM, however big the TAM slide looks. In outbound, the SAM is the list worth paying to enrich.
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
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