Nicolas Schell
Co-Founder & CEO, Scalantec
Nicolas builds the systems that let revenue grow without adding headcount. At companies like Celonis he saw how much time manual outreach costs whole sales teams. With a background in Business & Computer Science (TUM) and Data Analytics (ESADE), he rethought the GTM stack from the ground up. He is a Clay Community Lead, one of the Top 16 GTM Engineers globally, and leads every system Scalantec builds. The client always owns it.
Before Scalantec he also worked at McKinsey. He organises Clay Club Berlin and co-founded the GTM World Tour.
Articles by Nicolas
AI in B2B Sales: How Sales Teams Actually Work With AI in 2026
B2B Cold Calling: How to Do Outbound Phone Prospecting Right in 2026
What Is Sales Prospecting? Definition, Types, and Examples
B2B Customer Acquisition Strategies: 7 Tactics That Actually Work in 2026
B2B Customer Acquisition: Strategies, Methods, and Real Results
B2B Lead Generation: The Complete Guide for 2026
Lead Nurturing & Lead Scoring: From Contact to Qualified Lead
Lead Management Software: The Best Systems Compared
B2B Lead Qualification: How to Separate Good Leads from Bad
B2B Sales Automation: How Companies Digitize Their Sales Process
B2B CRM: How to Choose, Roll Out, and Maintain the Right System
Sales Process Optimization: From Manual to Automated
RevOps for B2B: What Revenue Operations Actually Means
B2B Target Audience Analysis: How to Find Your Ideal Customers
Ideal Customer Profile (ICP) vs. Buyer Persona: What's the Difference?
How to Define an Ideal Customer Profile (ICP) in B2B: The Ultimate Guide
B2B Buyer Persona: Template and Real World Examples
Cold Email in B2B: Structure, Examples, and Legal Limits
LinkedIn Outreach: How to Win B2B Customers on LinkedIn
ChatGPT for Sales: Use Cases for B2B Sales Teams
B2B Go-to-Market Strategy: A Step-by-Step Guide
How to Build a Sales Team: A Guide for Founders and Scale-ups
How to Develop a B2B Sales Strategy: From Concept to Execution
Product Launch Strategy: What a Successful B2B GTM Plan Looks Like
Pipeline Management Software: The Best Tools Compared
Sales KPIs That Actually Matter
B2B Sales Reporting: How to Make Your Pipeline Visible
B2B Sales Funnel: How to Build and Optimize It Step by Step
Nicolas on podcasts
AI in Sales: What Actually Works in GTM in 2026
Engineering Your GTM Stack: Why Cold Outreach Won't Die and What GTM Engineers Become
Clay in B2B Sales: When It Pays Off and How to Avoid Expensive Mistakes
GTM Engineering: How a Mid-Sized Company Replaced Its 40-Person Sales Team with an AI System
B2B Sales Signals: Which Ones Actually Work, and Which Don't
Growth without the headcount.
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