MRR (Monthly Recurring Revenue)
The normalized monthly value of all active recurring contracts, with annual contracts divided by twelve. Splitting it into new, expansion, contraction and churned MRR shows what actually moved the number this month. A flat total can hide strong new sales canceled out by churn, which is why the components matter more than the headline figure.
More terms from Metrics & KPIs
- CAC (Customer Acquisition Cost)
- LTV (Customer Lifetime Value)
- ARR (Annual Recurring Revenue)
- ACV (Annual Contract Value)
- NRR (Net Revenue Retention)
- Churn Rate
- Conversion Rate
- CPL (Cost per Lead)
- ROI (Return on Investment)
- GRR (Gross Revenue Retention)
- Expansion Revenue
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
Book a Call