CPL (Cost per Lead)
Campaign spend divided by the leads it produced. It is easy to measure and easy to game, since a webinar can deliver leads far cheaper than outbound and still produce zero pipeline. Judge channels on cost per opportunity or per won customer, and use CPL only to compare campaigns with the same ICP and lead definition.
More terms from Metrics & KPIs
- CAC (Customer Acquisition Cost)
- LTV (Customer Lifetime Value)
- ARR (Annual Recurring Revenue)
- MRR (Monthly Recurring Revenue)
- ACV (Annual Contract Value)
- NRR (Net Revenue Retention)
- Churn Rate
- Conversion Rate
- ROI (Return on Investment)
- GRR (Gross Revenue Retention)
- Expansion Revenue
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
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