NRR (Net Revenue Retention)
Recurring revenue from a customer cohort today, including expansion and minus churn and downgrades, divided by that cohort's recurring revenue twelve months earlier. Above 100% means existing customers alone grow revenue without a single new deal. Read it next to GRR, because large upsells to a handful of accounts can push NRR above 100% while many smaller customers quietly leave.
More terms from Metrics & KPIs
- CAC (Customer Acquisition Cost)
- LTV (Customer Lifetime Value)
- ARR (Annual Recurring Revenue)
- MRR (Monthly Recurring Revenue)
- ACV (Annual Contract Value)
- Churn Rate
- Conversion Rate
- CPL (Cost per Lead)
- ROI (Return on Investment)
- GRR (Gross Revenue Retention)
- Expansion Revenue
Growth without the headcount.
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