Expansion Revenue
Additional recurring revenue that existing customers bring through upsell, cross-sell, extra seats or higher usage. It pushes NRR above 100% and usually costs far less to win than a new logo, since trust and access already exist. Track it by trigger, like a new hire on the buyer's team or a usage threshold, not by renewal date.
More terms from Metrics & KPIs
- CAC (Customer Acquisition Cost)
- LTV (Customer Lifetime Value)
- ARR (Annual Recurring Revenue)
- MRR (Monthly Recurring Revenue)
- ACV (Annual Contract Value)
- NRR (Net Revenue Retention)
- Churn Rate
- Conversion Rate
- CPL (Cost per Lead)
- ROI (Return on Investment)
- GRR (Gross Revenue Retention)
Growth without the headcount.
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