Conversion Rate
The share of records at one stage that reach the next, calculated as records that converted ÷ records that entered the stage. Lead to meeting, meeting to opportunity and opportunity to won are separate rates, and the weakest is where effort pays most. Fix a time window and cohort, or this month's leads get divided into last month's deals.
More terms from Metrics & KPIs
- CAC (Customer Acquisition Cost)
- LTV (Customer Lifetime Value)
- ARR (Annual Recurring Revenue)
- MRR (Monthly Recurring Revenue)
- ACV (Annual Contract Value)
- NRR (Net Revenue Retention)
- Churn Rate
- CPL (Cost per Lead)
- ROI (Return on Investment)
- GRR (Gross Revenue Retention)
- Expansion Revenue
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
Book a Call