Cold Prospecting
First contact with a person or company that has no relationship with you and no stated interest, by phone, email or LinkedIn. With no reason to listen, relevance has to come from targeting: the right account, the right person, a problem they plausibly have. In Germany the UWG regulates unsolicited B2B calls and emails, so check the legal basis first.
More terms from Lead Gen
- Lead Generation
- Warm Prospecting
- SQL (Sales Qualified Lead)
- MQL (Marketing Qualified Lead)
- PQL (Product Qualified Lead)
- Lead Scoring
- Lead Nurturing
- Lead Qualification
- Trigger Event
- Intent Data
- Waterfall Enrichment
- Signal-Based Selling
- Demand Generation
- Inbound-Led Outbound
- Website Visitor Identification
Growth without the headcount.
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