Lead Scoring
A points model that ranks leads by how well they fit the ideal customer and how actively they engage, so sales knows whom to call first. Fit comes from firmographics and role, engagement from visits, clicks and replies. Keep them as separate scores. One blended number puts an idle perfect-fit account level with a student downloading every whitepaper.
More terms from Lead Gen
- Lead Generation
- Cold Prospecting
- Warm Prospecting
- SQL (Sales Qualified Lead)
- MQL (Marketing Qualified Lead)
- PQL (Product Qualified Lead)
- Lead Nurturing
- Lead Qualification
- Trigger Event
- Intent Data
- Waterfall Enrichment
- Signal-Based Selling
- Demand Generation
- Inbound-Led Outbound
- Website Visitor Identification
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
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