MQL (Marketing Qualified Lead)
A lead that marketing activity has flagged as interested enough to pass to sales, before sales has qualified it. Most systems set the status from a score built on form fills, downloads and page visits. One person downloading a whitepaper says little about whether the company will buy, so judge MQLs by how many become SQLs, not by volume.
More terms from Lead Gen
- Lead Generation
- Cold Prospecting
- Warm Prospecting
- SQL (Sales Qualified Lead)
- PQL (Product Qualified Lead)
- Lead Scoring
- Lead Nurturing
- Lead Qualification
- Trigger Event
- Intent Data
- Waterfall Enrichment
- Signal-Based Selling
- Demand Generation
- Inbound-Led Outbound
- Website Visitor Identification
Growth without the headcount.
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