SQL (Sales Qualified Lead)
A lead that sales has checked and accepted as worth a real sales conversation, usually the last stage before an opportunity is opened in the CRM. The criteria belong in a written definition both marketing and sales signed off, typically fit plus a confirmed need. If reps keep rejecting what arrives as SQL, fix the definition before blaming the reps.
More terms from Lead Gen
- Lead Generation
- Cold Prospecting
- Warm Prospecting
- MQL (Marketing Qualified Lead)
- PQL (Product Qualified Lead)
- Lead Scoring
- Lead Nurturing
- Lead Qualification
- Trigger Event
- Intent Data
- Waterfall Enrichment
- Signal-Based Selling
- Demand Generation
- Inbound-Led Outbound
- Website Visitor Identification
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
Book a Call