PQL (Product Qualified Lead)
A user or account whose behavior inside the product, usually while trialing or on a free tier, signals readiness for a sales conversation. Common triggers: hitting a seat or usage cap, several colleagues invited in one week, repeated use of a paid-only feature. Set the threshold from what later paying accounts actually did, and route PQLs fast.
More terms from Lead Gen
- Lead Generation
- Cold Prospecting
- Warm Prospecting
- SQL (Sales Qualified Lead)
- MQL (Marketing Qualified Lead)
- Lead Scoring
- Lead Nurturing
- Lead Qualification
- Trigger Event
- Intent Data
- Waterfall Enrichment
- Signal-Based Selling
- Demand Generation
- Inbound-Led Outbound
- Website Visitor Identification
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