Website Visitor Identification
Matching anonymous website traffic to the companies behind it, sometimes to people, mostly via reverse IP lookup or identity graphs. Pricing-page visits without a form fill become a list sales can work. Company matches hold up on office networks and get patchy on home and mobile connections. In the EU, person-level matching needs a GDPR legal basis.
More terms from Lead Gen
- Lead Generation
- Cold Prospecting
- Warm Prospecting
- SQL (Sales Qualified Lead)
- MQL (Marketing Qualified Lead)
- PQL (Product Qualified Lead)
- Lead Scoring
- Lead Nurturing
- Lead Qualification
- Trigger Event
- Intent Data
- Waterfall Enrichment
- Signal-Based Selling
- Demand Generation
- Inbound-Led Outbound
Growth without the headcount.
Knowing the vocabulary is the easy part. In a free 30-minute call we look at what it would look like running on your stack.
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