Trigger Event
A dated change at a target company, such as a funding round, a new executive, a job posting or a tool switch, that creates a reason to buy now. It answers the two hardest questions in outbound: why this account, and why this week. Triggers go stale fast: last quarter's funding round is trivia, not a reason to write.
More terms from Lead Gen
- Lead Generation
- Cold Prospecting
- Warm Prospecting
- SQL (Sales Qualified Lead)
- MQL (Marketing Qualified Lead)
- PQL (Product Qualified Lead)
- Lead Scoring
- Lead Nurturing
- Lead Qualification
- Intent Data
- Waterfall Enrichment
- Signal-Based Selling
- Demand Generation
- Inbound-Led Outbound
- Website Visitor Identification
Growth without the headcount.
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